Running a small engine repair shop can be challenging. Everyday, you are managing a lot at your store such as inventory, customers, taxes, repairs, payments, etc. During all this, you hardly get time to market, and promote your repair services. As a result, you struggle to boost your customer base, ultimately, affecting your overall sales.
Therefore, today, we are here to let you know how you attract more customers to your repair lab. Additionally, you will learn how small engine repair shop software can also help you in this regard.
- Leverage Social Media
These days, if you are looking to market your services, and promote your business, there is nothing better than social media. According to the data, around 63.9% of the world’s population use social media. That’s why, there are high chances that you can grow your customer base.
For that, you need to leverage social media channels such as Instagram, Snapchat, YouTube, Facebook, etc. You can run promotional ads on these platforms, and let small engine owners know you are offering a service.
You can upload repair tutorials, and guide customers on how to take care of their engines. Also, you need to inform them what services, and some accessories you offer at your repair shop. So, if they need one, they can visit you.
In addition, you can get help from small engine repair shop software. Using this, you can send promotional emails and SMS to specific customer groups. This will make it easier for you to advertise your business and let customers know what you have to offer.
- Make a Business Website
Having a business website is crucial. If you don’t have it, how will you be able to showcase your services to the potential customers? Along with that, businesses all over the world make a website where they can present themselves. So, you should also do it.
Making just a website won’t help you much. Until or unless you don’t optimize it according to the best SEO practices, you will be unable to appear in the search results. Eventually, you will struggle to grow your sales.
That’s why, you must also work on ranking your website as well. Make a professional, easy to navigate website. Mention your contact details, location, and list all the services that you offer. If possible, also mention the price range so that the customers would have an idea about the business.
The next step is optimizing your website. For that, you need to focus on SEO best practices, keywords, meta descriptions, product descriptions, etc. You can hire a search engine optimization expert for that, or can contact a digital marketing agency. This way, within a few weeks, you will be able to rank your site higher in the search results. Ultimately, there will be more customers, revenue, and profitability.
- Offer Deals and Discounts
Small engine repair shops have some similarities with mechanic or auto repair shops. As they also fix engines, you can take some positive points from these repair shops and apply them to yours. For instance, you may have seen ads in which your car repair garage is offering deals, and discounts on services. These include throttle body, ultrasonic cleaning of carburetors, oxygen sensors, and complete tuning of your vehicle at a discounted rate.
In the same way, at your small engine repair lab, you can also offer routine maintenance services. These can include oil changes, carburetor cleaning, fuel system fixes, etc. For that, you can offer deals and discounts, in which customers will get all the services in lump sum.
Thus, you can make customers interested in availing these offers and discounts, and make them visit your shop. However, ensure to have all the essential small engine repair tools, and offer the best reliable services to the customers.
- Timely Communicate with Your Customers
For a repair business, efficient communication is a key to success. Unless you don’t get back to the customers on time, you will struggle to grow. As everyone is busy these days, they expect you to quickly respond to them.
But, as you are busy managing a lot, it is quite impossible to get back to everyone right on time. That’s why you need to use software for small engine repair shop. It will help you create repair tickets, and assign them to your technicians.
Then, when the repair job is complete, the software will automatically notify the customer. This way, they don’t have to wait to hear back from your side, and get the repair statuses on time.
Final Words
Promoting your small engine repair services can be challenging, and time taking. However, modern methods, and channels have made it easier for you to market, and advertise your business. By using them, you can surely market your repair services, and boost the customer base within no time.
