How long can Instagram reels be? Here is the Answer

How long can Instagram reels be

Since their introduction to Instagram, Reels have become a mainstay of the app and we all love watching Instagram reels for hours on end. Reels are not very long but they are extremely entertaining nonetheless, so do you know how long can Instagram reels be?

Some might say Reels have become even more popular than regular videos on Instagram and there is hardly any difference between the two except in the length. That is why we will determine the length of a reel and see when it goes from being a reel to a video.

How long can Instagram reels be?

An Instagram reel can be 90 seconds long at its maximum. That comes out to a minute and a half, but most reels are never this long. Most reels are no more than 16-17 seconds long on average and it is the shortness of their length that makes them more popular than a normal video.

How long can Instagram Videos be?

Videos on Instagram can be 60 minutes long at their maximum. However, an average video on Instagram is around 30 seconds long. At this point, you may be wondering, how we differentiate between an Instagram reel and an Instagram video. Don’t worry their difference will be explained next.

Difference between an Instagram Reel and an Instagram Video

There is not much difference between both except for the length. Videos can be really long while reels are often very short but there are some other major differences too and they are as follows.

  • Reels are meant to be engaging and are intentionally made short. Videos on the other hand are made to have more context and their length usually depends on the context of the video.
  • You can monetize videos on Instagram, meaning you can put ads in them but you cannot do that with Instagram reels, at least not yet.
  • The last and most obvious difference is that videos appear in the feed section of Instagram along with the pictures, while reels have their own specific section for viewing.

Some random facts about Instagram Reels

  • The first country to view Instagram reels when they were launched was Brazil.
  • People watch around 18 million hours of Instagram reels daily.
  • In short-form content TikTok is ahead right now, but projections state that eventually, Instagram reels will become more popular.
  • Even though reels were released only in 2019, they are the most popular form of content on Instagram now.
  • Despite their popularity, reels are only available in 50 countries right now.

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