Trade shows are the best places to show off your brand, meet new customers, and make business connections. Standing out at these events is important because they are crowded and competitive. Even though traditional banners, booths, and signs are important, using unique forms of advertising like trade show blimps can make you much more visible. People from all over the venue will see these floating billboards, which is a big plus for your brand. Here, we’ll talk about the benefits of trade show blimps, the available different types, how they can be customized, and how to use them effectively.
Why Should You Use Trade Show Blimps for Your Event?
Trade show blimps are better than other types of advertising in a number of ways. When you purchase a trade show booth, you are mostly limited to the area you are in. On the other hand, a blimp can float above the crowd and be seen from almost anywhere in the exhibition hall, drawing people from all over the event space.
Better visibility
The best thing about trade show blimps is that they are up high. Because they are high above the event, they make it hard to miss. Unlike static signs, blimps catch people’s attention and make them look up, which makes them the center of attention for everyone there. An interesting blimp can help people remember your brand even if they’re not looking for your booth and are just looking around.
Advertising that doesn’t cost a lot
Even though they may cost more at first than regular signs, trade show blimps offer great returns on investment. A floating ad can be seen from all sides of a big hall, so there’s no need for a lot of banners or posters all over the place. One well-placed blimp is all you need to convey your message to many people.
Memorability of Brand
People who go to trade shows often need more information. Blimps leave a lasting impression because they are unique, attractive, and easy to remember. The psychological effect of something as strange as a floating ad can help people remember a brand long after the event.
Different Kinds of Trade Show Blimps
There are different kinds of trade show blimps, each made to meet a different advertising need. Here are some common types and what they’re used for:
Blimps filled with helium
Most of the time, trade show blimps are made of helium. These blimps are light and easy to hang above booths or aisles. They are filled with helium. They can stay up and inflated for the whole show without constantly adjusting. They also come in various sizes, colors, and shapes, which gives designers more options.
Blimps of Cold Air
Cold air blimps don’t need helium to stay inflated; instead, they use air fans. They are usually only used inside or for short periods because they always need power. Although they are less expensive than helium blimps, you might be unable to put them in certain places because they need to be plugged in.
Shape Blimps That Can Be Changed
Customized blimps can look like certain products, mascots, or logos for brands that want something different from a standard blimp shape. Think about a blimp floating above your booth that looks like your best-selling item or a huge version of your logo. Custom-shaped blimps are a great way to build brand recognition and make your product stand out.
Options for Making Trade Show Blimps Unique
Ensuring it fits your brand and message is important to get the most out of a trade show blimp. Here are some ways you can make your blimp stand out for a memorable show:
Colors and logos for brands
Customization starts with picking out colors and logos. Most businesses paint their blimps in their brand colors and put their logos in places where people can see them. Adding more images or taglines to bigger blimps can help make your message stand out and get people’s attention.
Digital Screens
Some high-end trade show blimps have digital display options that let you show videos, animations, or messages on the surface of the blimp. This modern twist can get even more attention, especially in exhibition halls that need to be better lit.
Effects on Lighting
LED lights on your blimp make it stand out in bright and dark places. If your blimp is set to a certain sequence or color pattern, lighting effects can make it move around more. In the evening or at indoor venues with low lighting, this can help people see better.
Banners that can be changed
You can put banners or flags on some blimps that can be changed between events. This gives brands more options, which is helpful for those who go to several trade shows with slightly different messages or offers. Your blimp is ready for the next event; you only have to change the banner.
How to Get the Most Out of Trade Show Blimps
Now that we’ve talked about the different types and ways to customize them, let’s look at ways to ensure your blimp has the most impact possible.
Pick the Right Size
If the blimp is too small, it might not be seen, and if it’s too big, it might block your booth or be against the venue’s rules. Pick a size that works with the space at your event and your advertising goals in general. Most vendors advise on what size is best for different venues.
Improve placement
Plan for where you want to put your blimp. It might seem like the most obvious place to put it is right above your booth, but putting it near entrances, intersections, or other busy spots can help people see it and bring people to your booth from far away. Talk to the event organizers to find where many people will be walking.
Match the design of your booth.
The design of your booth and your blimp should go together to make your brand look like a whole. For example, if your blimp promotes a sale or new product, make sure that your booth layout and any banners you use also say the same thing. This alignment makes sure that everyone has the same experience.
Use interactive parts to get involved.
Some companies go one step further with their trade show blimps by adding interactive parts. Augmented reality (AR) or QR codes can be used on phones to get information. Visitors could be taken to a virtual tour, product demo, or instant discount with a scan, giving them a memorable experience linked to your brand.
Track Your Performance
It might seem challenging to figure out how effective a floating ad is. Still, you can track foot traffic and engagement through social media engagement, booth visitor counting, or surveys sent out after the event. Digital display blimps with QR codes or unique URLs can give you direct analytics showing how well the blimp works.
Trade Show Blimps: The Next Big Thing in Event Marketing
Brands always seek new and exciting ways to stand out at trade shows. Trade show blimps are a flexible and effective option. With their eye-catching visibility, ability to bring more people to your booth, and ability to be customized, they offer a new way to market at trade shows. Trade show blimps can improve your event strategy and leave a lasting impression on attendees, whether you’re a new company trying to make a name for yourself or a well-known brand wanting to strengthen your presence.
People’s attention spans are short, but trade show blimps stand out above the rest, catching the eyes of many attendees and leaving a lasting impression. A trade show blimp can help raise brand awareness and get people involved at your next event if you customize it put it in the right place, and use the right engagement strategies.
