If you follow the news then you might have seen the news about the Trulife Distribution Lawsuit making the rounds. Owing to its implications on the health food industry and the family drama involved it has garnered considerable attention.
If you are not familiar with the case then do not worry as we will decipher the case in detail and look at it from the plaintiff’s and defendant’s points of view and gauge the possible outcomes and their implications on all those involved.
Litigants Involved
Before we look at the Trulife Distribution Lawsuit we need to know a bit more about the parties involved in the case and what their role is.
What is Trulife Distribution?
Trulife is the defendant in the case and is a company established and run by Brian Gould in 2019. The company specializes in health and wellness products and is the subject of the lawsuit by Brian’s previous employer and father who owns NPI.
What is NPI?
NPI stands for Nutritional Product International and is the plaintiff in the case. It was established by Mitch Gould in 2009 and specializes in the distribution of various international products and covers a huge chunk of the market making it highly useful for its clients looking to expand their market presence.
Trulife Distribution Lawsuit explained
The lawsuit is filed by NPI where Brian Gould used to work against Trulife, his current venture, and has made several allegations against the company for its less-than-savory business practices that have resulted in loss of business for NPI.
Several allegations have been made in the lawsuit that include misleading and defrauding clients through false statements, advertisements, and activities. Here are some of the specifics.
False Advertisement
It has been alleged by NPI that Trulife stole case studies and research material that rightfully belonged to NPI and used it as advertisement material for their own business to garner large sums from potential clients.
Fraudulent Activities
Another allegation in the Trulife Distribution Lawsuit states that Trulife created an email address which was then used to represent NPI and discredit them in front of the clients to lure them away from NPI and towards Trulife.
Trade Act Violation
It is alleged that in the course of their suspicious business activities, Trulife has violated several trade acts which include Florida’s Deceptive and Unfair Trade Practices Act, The Anti-Cybersquatting Consumer Protection Act, and the Lanham Act.
Course of Action for both parties
Now that the Trulife Distribution Lawsuit has been filed, it will proceed in a certain manner and both the plaintiff and the defendant will have to comply with what is required of them and then the eventual verdict, no matter who wins.
This procedure will include the selection of the jury, submission of evidence, experts, and witnesses. All of these will be examined by the judge and jury who will eventually decide if any of the allegations hold and based on that judge will give the final verdict.
Implications of the lawsuit
Trulife Distribution Lawsuit will not only affect the litigants involved but also other parties, like the shareholders and the industry as a whole. We will look into each in detail below.
Impact on Trulife
If the allegations against Trulife hold up in the courts, they will face certain penalties that can range anywhere from a mere fine to prison time and seizure of business. But at the very least they will have to change their business practices and how they operate.
In addition to that they will also lose business as many clients will take their business elsewhere, resulting in losses for a company that is already facing penalties by the justice system. All in all, it will get considerably difficult for the company to operate or even make it through the turmoil.
Impact on Shareholders
One of the parties that will be adversely affected by an outcome against Trulife is their shareholders as the company stock will go down and it will lose business resulting in less profit or even loss for both the company and the shareholders.
Impact on Industry as a whole
The outcome will create changes in the industry as a whole as well. Companies operating in the same field will have to adjust their business practices according to the out of the Trulife Distribution Lawsuit and it may even erode the trust of customers in the industry as a whole.
Conclusion
There is a lot we can learn from Trulife Distribution Lawsuit. Professionally we can see how unethical business practices can result in the potential loss of business and a face-to-face time with the law. Moreover, it is not just your business that is affected but also your partners, shareholders, and other similar businesses.
On a personal level, we can see how greed can pit family against family and father against son and the importance of being upright in both our professional and personal lives.
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